Life after death? Analyzing post-defection consumer brand equity
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Published:2010-11
Issue:11
Volume:63
Page:1135-1141
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ISSN:0148-2963
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Container-title:Journal of Business Research
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language:en
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Short-container-title:Journal of Business Research
Author:
Bogomolova Svetlana
Cited by
22 articles.
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