1. Managing brand equity: capitalizing on the value of a brand name;Aaker,1991
2. Building strong brands;Aaker,1996
3. The financial information content of perceived quality;Aaker;J Mark Res,1994
4. Dimensions of brand personality;Aaker;J Mark Res,1997
5. Reactions to political advertising depend on the nature of the voter–candidate bond;Alwitt,1991