Effective entrepreneurial marketing on Facebook – A longitudinal study-Reference-Cited by-同舟云学术

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Effective entrepreneurial marketing on Facebook – A longitudinal study

Published:2020-05 Issue: Volume:113 Page:149-157
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Fink Matthias^ORCID,Koller Monika,Gartner Johannes,Floh Arne^ORCID,Harms Rainer^ORCID

Publisher

Elsevier BV

Subject

Marketing

Reference113 articles.

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3. Foundations of information integration theory;Anderson,1981

4. On the evaluation of structural equation models;Bagozzi;Journal of the Academy of Marketing Science,1988

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