1. Corporate identity, corporate branding and corporate reputations: Reconciliation and integration;Abratt;European Journal of Marketing,2012
2. The economic rationale behind the social business model: A research agenda;Agafonow;Social Business,2015
3. Organizational identity;Albert;Research in Organizational Behavior,1985
4. The configuration of actors in market practice;Andersson;Marketing Theory,2008
5. Social marketing in the 21st century,2006