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Four questions of entrepreneurial marketing education: Perspectives of university educators

  • Published:2020-05 Issue: Volume:113 Page:189-197
  • ISSN:0148-2963
  • Container-title:Journal of Business Research
  • language:en
  • Short-container-title:Journal of Business Research

Author:

Gilmore Audrey,McAuley Andrew,Miles Morgan P.ORCID,Pattinson Hugh

Publisher

Elsevier BV

Subject

Marketing

Reference52 articles.

1. Entrepreneurial marketing: The growth of small firms in the new economic era;Bjerke,2002

2. Social entrepreneurship: To act as if and make a difference;Bjerke,2013

3. Why the lean startup changes everything;Blank;Harvard Business Review,2013

4. Interface research: A commentary on a commentary – ten years on;Carson;Journal of Research in Marketing and Entrepreneurship,2010

5. SME marketing management competencies;Carson;International Business Review,2000

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2. Marketing of craft producers;Zbornik Veleučilišta u Rijeci;2024

3. Les pratiques de gestion des médias sociaux par les TPE : le cas des TPE natives du numérique;Revue internationale P.M.E.: Économie et gestion de la petite et moyenne entreprise;2024

4. THE IMPORTANCE OF VALUE PROPOSITION ON THE ROAD FROM OPPORTUNITY TO PRODUCT;Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi;2023-12-30

5. Designing the Organizational Learning Capacity Development Model with an Entrepreneur University Approach;Iranian Journal of Educational Sociology;2023-12-01
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