Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment-Reference-Cited by-同舟云学术

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Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment

Published:2020-02 Issue: Volume:107 Page:256-270
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Wagner Gerhard^ORCID,Schramm-Klein Hanna,Steinmann Sascha

Publisher

Elsevier BV

Subject

Marketing

Reference130 articles.

1. The impact of web quality and playfulness on user acceptance of online retailing;Ahn;Information & Management,2007

2. Personality antecedents of customer citizenship behaviors in online shopping situations;Anaza;Psychology and Marketing,2014

3. Helping firms reduce complexity in multichannel online data: A new taxonomy-based approach for customer journeys;Anderl;Journal of Retailing,2016

4. Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior;Arts;International Journal of Research in Marketing,2011

5. Connecting with and converting shoppers into customers: Investigating the role of regulatory fit in the online customer's decision-making process;Ashraf;Journal of Interactive Marketing,2015

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