An exploratory study of retail lighting with continuous modulation of color rendering properties to influence shoppers' spatial range of browsing
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference17 articles.
1. Eye tracking, strategies, and sex differences in virtual navigation;Andersen;Neurobiology of Learning and Memory,2012
2. Shining in the center: Central gaze cascade effect on product choice;Atalay;Journal of Consumer Research,2012
3. How can food retailing benefit from neuromarketing research: A case of various parameters of store illumination and consumer response;Berčík,2015
4. Shining light on atmospherics: How ambient light influences food choices;Biswas;Journal of Marketing Research,2017
5. Does in-store marketing work? Effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase;Chandon;Journal of Marketing,2009
Cited by 8 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Effects of illuminance and correlated color temperature on emotional responses and lighting adjustment behaviors;Journal of Building Engineering;2024-06
2. Construction of Interactive Platform for Audio Reading From the Perspective of All Media Based on Vue Framework;2023 IEEE 12th International Conference on Communication Systems and Network Technologies (CSNT);2023-04-08
3. EFFECTS OF RETAIL LIGHTING ON PRODUCT COLOR PERCEPTION AND USER SATISFACTION;Anadolu Üniversitesi Sanat & Tasarım Dergisi;2022-12-20
4. Opportunities for using eye tracking technology in manufacturing and logistics: Systematic literature review and research agenda;Computers & Industrial Engineering;2022-09
5. How well designed is your servicescape?;Marketing Intelligence & Planning;2022-03-21
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3