Benchmarking marketing productivity using data envelopment analysis-Reference-Cited by-同舟云学术

Benchmarking marketing productivity using data envelopment analysis

Published:2005-11 Issue:11 Volume:58 Page:1474-1482
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Donthu Naveen,Hershberger Edmund K.,Osmonbekov Talai

Publisher

Elsevier BV

Subject

Marketing

Reference23 articles.

1. Benchmarking as a performance management tool: experiences among municipalities in North Carolina;Ammons;J. Pub. Budg. Account. Financ. Manag.,2000

2. Piecewise loglinear estimation of efficient production surfaces;Banker;Manage. Sci.,1986

3. Salesperson evaluation using relative performance efficiency: the application of data envelopment analysis;Boles;J. Pers. Sell. Sales Manage.,1995

4. Business process benchmarking;Camp,1995

5. Global cases in benchmarking;Camp,1998

Cited by 131 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Improving public services’ performance measurement systems: applying data envelopment analysis in the big and open data context;International Journal of Public Sector Management;2024-07-29

2. Exploring the impact of green logistics practices and relevant government policy on the financial efficiency of logistics companies;Heliyon;2024-05

3. Recession-proof marketing? Unraveling the impact of advertising efficiency on stock volatility;International Review of Financial Analysis;2024-03

4. Efficiency Measurement of the Colleges at the University of Sharjah;International Symposium on Engineering and Business Administration;2023-08-30

5. Market structure, ESG performance, and corporate efficiency: Insights from Brazilian publicly traded companies;Business Strategy and the Environment;2023-06-22