Creating brand identity: a study of evaluation of new brand names-Reference-Cited by-同舟云学术

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Creating brand identity: a study of evaluation of new brand names

Published:2005-11 Issue:11 Volume:58 Page:1506-1515
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Kohli Chiranjeev S.,Harich Katrin R.,Leuthesser Lance

Publisher

Elsevier BV

Subject

Marketing

Reference32 articles.

1. Managing brand equity: capitalizing on the value of a brand name;Aaker,1992

2. Better branding;Aufreiter;McKinsey Q.,2003

3. Halo effects in marketing research: review and prognosis;Beckwith;Adv. Consum.,1978

4. Recognition memory and the mere exposure effect;Brooks;J. Exp. Psychol.,1989

5. A motivational model of information processing intensity;Burnkrant;J. Consum. Res.,1976

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1. Naming product colors by consumption situations as advertising appeals: effects and the underlying mechanism;European Journal of Marketing;2024-09-09

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3. Inherit or innovate?–evidence from China’s auto industry’s new car series naming;International Journal of Market Research;2024-08-01

4. How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach;International Journal of Market Research;2024-05-06

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