Higher quality or lower price? How value-increasing promotions affect retailer reputation via perceived value-Reference-Cited by-同舟云学术

Higher quality or lower price? How value-increasing promotions affect retailer reputation via perceived value

Published:2014-10 Issue:10 Volume:67 Page:2088-2096
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Yoon Sukki,Oh Sangdo,Song Sujin,Kim Kyungok K.,Kim Yeonshin

Publisher

Elsevier BV

Subject

Marketing

Reference57 articles.

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