Brand co-creation through social commerce information sharing: The role of social media

Author:

Tajvidi Mina,Richard Marie-Odile,Wang YiChuanORCID,Hajli NickORCID

Publisher

Elsevier BV

Subject

Marketing

Reference109 articles.

1. Privacy in electronic commerce and the economics of immediate gratification;Acquisti,2004

2. Privacy and rationality in individual decision making;Acquisti;IEEE Security and Privacy,2005

3. Global e-commerce: A framework for understanding and overcoming the trust barrier;Aljifri;Information Management and Computer Security,2003

4. Introduction to the special issue-social media and business transformation: A framework for research;Aral;Information Systems Research,2013

5. A brand owner's guide to social media;Arkowitz,2013

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