Nations as brands: Cinema's place in the branding role

Author:

Gupta ShashwatORCID,Foroudi Mohammad M.,Väätänen Juha,Gupta Suraksha,Tiu Wright Len

Publisher

Elsevier BV

Subject

Marketing

Reference141 articles.

1. On the threshold of French cinema: Theory and criticism, 1915–1919;Abel;Cinema Journal,1985

2. Encyclopedia of early cinema;Abel,2005

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5. Structural equation modeling in practice: A review and recommended two-step approach;Anderson;Psychological Bulletin,1988

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