An investigation into on-sourcing of advertising creativity in an emerging economy: The case of the United Arab Emirates-Reference-Cited by-同舟云学术

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An investigation into on-sourcing of advertising creativity in an emerging economy: The case of the United Arab Emirates

Published:2019-10 Issue: Volume:103 Page:356-364
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Howe-Walsh Liza^ORCID,Turnbull Sarah,Budhwar Pawan

Publisher

Elsevier BV

Subject

Marketing

Reference90 articles.

1. Interviewing for social scientists: An introductory resource with examples;Arksey,1999

2. Advertising to businesses: Does creativity matter?;Baack;Industrial Marketing Management,2016

3. Strategic management and corporate competitive advantage: Concepts;Barney,2012

4. Strategic factor markets: Expectations, luck, and business strategy;Barney;Management Science,1986

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