Toward an understanding of young consumers' daily consumption practices in post-Doi Moi Vietnam-Reference-Cited by-同舟云学术

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Toward an understanding of young consumers' daily consumption practices in post-Doi Moi Vietnam

Published:2018-05 Issue: Volume:86 Page:490-500
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Nguyen Nhat Nguyen,Özçaglar-Toulouse Nil,Kjeldgaard Dannie

Publisher

Elsevier BV

Subject

Marketing

Reference75 articles.

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2. Authenticating acts and authoritative performances: Questing for self and community;Arnould,2000

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5. Growing up fast: Vietnam discovers the consumer society;Breu;The McKinsey Quartely,2010

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