When the arts inspire businesses: Museums as a heritage redefinition tool of brands-Reference-Cited by-同舟云学术

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When the arts inspire businesses: Museums as a heritage redefinition tool of brands

Published:2018-04 Issue: Volume:85 Page:452-458
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Chaney Damien,Pulh Mathilde,Mencarelli Rémi

Publisher

Elsevier BV

Subject

Marketing

Reference61 articles.

1. The culture industry: Enlightenment as mass deception;Adorno,2007

2. Market-oriented ethnography: Interpretation building and marketing strategy formulation;Arnould;Journal of Marketing Research,1994

3. Art worlds;Becker,1982

4. Illuminations: Essays and reflections;Benjamin,1968

5. Product & vision: An experimental set-up between art and business;Brellochs,2005

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