International franchising: A literature review and research agenda-Reference-Cited by-同舟云学术

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International franchising: A literature review and research agenda

Published:2018-04 Issue: Volume:85 Page:238-257
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Rosado-Serrano Alexander^ORCID,Paul Justin,Dikova Desislava

Publisher

Elsevier BV

Subject

Marketing

Reference146 articles.

1. Towards a strategic model of global franchise expansion;Aliouche;Journal of Retailing,2011

2. The partner selection process in international joint ventures;Al-Khalifa;European Journal of Marketing,1999

3. Global franchising and development in emerging and transitioning markets;Alon;Journal of Macromarketing,2004

4. Market conditions favoring master international franchising;Alon;Multinational Business Review,2006

5. Towards a macro environmental model of international franchising;Alon;Multinational Business Review,1999

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