Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory-Reference-Cited by-同舟云学术

Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory

Published:2013-04 Issue:4 Volume:66 Page:463-472
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Woodside Arch G.

Publisher

Elsevier BV

Subject

Marketing

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