Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys
-
Published:2020-08
Issue:
Volume:116
Page:377-386
-
ISSN:0148-2963
-
Container-title:Journal of Business Research
-
language:en
-
Short-container-title:Journal of Business Research
Author:
Wünderlich Nancy V.,
Hogreve JensORCID,
Chowdhury Ilma Nur,
Fleischer Hannes,
Mousavi Sahar,
Rötzmeier-Keuper Julia,
Sousa RuiORCID
Cited by
27 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献