Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption-Reference-Cited by-同舟云学术

Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption

Published:2020-08 Issue: Volume:116 Page:597-607
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Jacob Isaac,Khanna Monica,Rai Krupa A.

Publisher

Elsevier BV

Subject

Marketing

Reference109 articles.

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