Exploring the dual effect of effectuation on new product development speed and quality

Author:

Wu Liang,Liu HengORCID,Su KunORCID

Funder

National Natural Science Foundation of China

Key Research Project of Guangdong Province

Social Sciences Foundation of Guangdong Province

Publisher

Elsevier BV

Subject

Marketing

Reference76 articles.

1. Multiple regression: Testing and interpreting interactions;Aiken,1991

2. Effectuation as ineffectual? Applying the 3E theory-assessment framework to a proposed new theory of entrepreneurship;Arend;Academy of Management Review,2015

3. Estimating nonresponse bias in mail surveys;Armstrong;Journal of Marketing Research,1977

4. Strategic decision comprehensiveness and new product development outcomes in new technology ventures;Atuahene-Gima;Academy of Management Journal,2004

5. The vital role of problem-solving competence in new product success*;Atuahene-Gima;Journal of Product Innovation Management,2011

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