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2. From history to heritage–from heritage to identity;Ashworth,2013
3. Sustaining the promise of terroir: The case of the Central Otago Wine Region;Ballantyne,2011
4. Marketing, the past and corporate heritage;Balmer;Mark Theor,2019
5. Identity-based views of the corporation: Insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image;Balmer;Eur J of Mark,2008