Can’t help falling in love? How brand luxury generates positive consumer affect in social media-Reference-Cited by-同舟云学术

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Can’t help falling in love? How brand luxury generates positive consumer affect in social media

Published:2020-11 Issue: Volume:120 Page:330-342
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Mandler Timo^ORCID,Johnen Marius,Gräve Jan-Frederik

Funder

German Research Foundation

Publisher

Elsevier BV

Subject

Marketing

Reference93 articles.

1. Building strong brands;Aaker,1996

2. Love, desire and identity: A theory of the love of things;Ahuvia,2009

3. Social penetration: The development of interpersonal relationships;Altman,1973

4. Fresh and diverse social signals: Any impacts on search?;Badache,2017

5. Effects of brand local and nonlocal origin on consumer attitudes in developing countries;Batra;Journal of Consumer Psychology,2000

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