Gamified package: Consumer insights into multidimensional brand engagement-Reference-Cited by-同舟云学术

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Gamified package: Consumer insights into multidimensional brand engagement

Published:2020-10 Issue: Volume:119 Page:423-434
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Syrjälä Henna,Kauppinen-Räisänen Hannele,Luomala Harri T.,Joelsson Tapani N.,Könnölä Kaisa,Mäkilä Tuomas

Funder

European Regional Development Fund

Tekes

Finnish Cultural Foundation

Central

Publisher

Elsevier BV

Subject

Marketing

Reference79 articles.

1. Assessing consumers' adoption of active and intelligent packaging;Aday;British Food Journal,2015

2. A renaissance of brand experience: Advancing the concept through a multiperspective analysis;Andreini;Journal of Business Research,2018

3. 24/7 Society - The new timing of work?;Anttila,2018

4. The influence of the three non-sensory on consumer choice of functional yogurts over regular ones;Ares;Food Quality and Preference,2010

5. Gamified interactions: Whether, when, and how games facilitate self–brand connections;Berger;Journal of the Academy of Marketing Science,2018

Cited by 31 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Utilitarian and Hedonic Values of Gamification and Their Influence on Brand Engagement, Loyalty, Trust and WoM;Entertainment Computing;2025-01

2. A Study on the Gamification in High Fashion Brands : Focused on MDA Framework and Persuasion Mechanisms;Journal of the Korean Society of Costume;2024-04-30

3. The effect of gamification on brand equity and desirable consumer behaviors in online retail stores: The mediating role of brand engagement;INTERD J MANAGE STUD;2024

4. Are Gamification and Consumer Happiness the Links Between Gourmet Food Packaging Design and Mobile Points of Sales?;Journal of Promotion Management;2024-03-26

5. Branding fashion through gameplay: the branded gaming and the cool dynamics in the fashion markets. A game-theory approach;European Journal of Management and Business Economics;2024-03-01

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