An investigation of determinants of counterfeit purchase consideration-Reference-Cited by-同舟云学术

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An investigation of determinants of counterfeit purchase consideration

Published:2009-03 Issue:3 Volume:62 Page:368-378
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Bian Xuemei,Moutinho Luiz

Publisher

Elsevier BV

Subject

Marketing

Reference127 articles.

1. Building strong brands;Aaker,1996

2. Advertising management;Aaker,1992

3. Dimensions of brand personality;Aaker;J Mark Res,1997

4. The malleable self: the role of self-expression in persuasion;Aaker;J Mark Res,1999

5. Dimensions of consumer expertise;Alba;J Consum Res,1987

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