Virtual versus human: Unraveling consumer reactions to service failures through influencer types

Author:

Zhao Taiyang,Ran Yaxuan,Wu Banggang,Lynette Wang Valerie,Zhou LiyingORCID,Lu Wang Cheng

Publisher

Elsevier BV

Reference116 articles.

1. A creepy virtual influencer looks so human, her skin changes with her surroundings;Araque,2021

2. May robots be held responsible for service failure and recovery? The role of robot service provider agents' human-likeness;Arikan;Journal of Retailing and Consumer Services,2023

3. Almost human? A comparative case study on the social media presence of virtual influencers;Arsenyan;International Journal of Human-Computer Studies,2021

4. Mind perception and stereotype attribution of corporations and charities;Au;British Journal of Social Psychology,2020

5. Virtual influencer as a brand Avatar in interactive marketing;Audrezet,2023

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