Be careful of the sharp Edges! how and why circular versus angular shapes influence consumer adoption of new products
Author:
Funder
National Natural Science Foundation of China
Fundamental Research Funds for the Central Universities
Publisher
Elsevier BV
Reference57 articles.
1. Revisiting Berlyne's inverted U-shape relationship between complexity and liking: The role of effort, arousal, and status in the appreciation of product design aesthetics;Althuizen;Psychology & Marketing,2021
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3. New product introductions for low-income consumers in emerging markets;Arunachalam;Journal of the Academy of Marketing Science,2020
4. Buying a new product with inconsistent product reviews from multiple sources: The role of information diagnosticity and advertising;Byun;Journal of Interactive Marketing,2021
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