How consumers evaluate movies on online platforms? Investigating the role of consumer engagement and external engagement
-
Published:2024-04
Issue:
Volume:176
Page:114613
-
ISSN:0148-2963
-
Container-title:Journal of Business Research
-
language:en
-
Short-container-title:Journal of Business Research
Author:
Gupta Samrat,
Deodhar Swanand J.,
Tiwari Amit Anand,
Gupta Manjul,
Mariani MarcelloORCID
Reference113 articles.
1. The future of social media in marketing;Appel;Journal of the Academy of Marketing Science,2020
2. Followership behavior and corporate social responsibility disclosure: Analysis and implications for sustainability research;Arrigo;Journal of Cleaner Production,2022
3. ‘Good morning fitfam’: Top posts, hashtags and gender display on Instagram;Baker;New Media & Society,2018
4. How critical are critical reviews? The box office effects of film critics, star power, and budgets;Basuroy;Journal of Marketing,2003
5. Bogers, T., Gäde, M., Koolen, M., Petras, V., & Skov, M. (2018). What was this movie about this chick? A comparative study of relevance aspects in book and movie discovery. In Transforming digital worlds (pp. 323-334). 13th International Conference. Sheffield, UK, March 25-28. Springer International Publishing.