A thematic exploration of the evolution of research in multichannel marketing-Reference-Cited by-同舟云学术

A thematic exploration of the evolution of research in multichannel marketing

Published:2023-03 Issue: Volume:157 Page:113564
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Vaishnav Bharat,Ray Sourav

Publisher

Elsevier BV

Subject

Marketing

Reference130 articles.

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