Positive or negative spillover? The influence of online channel satisfaction on offline channel adoption
Author:
Funder
National Natural Science Foundation of China
Ministry of Education of the People's Republic of China
Publisher
Elsevier BV
Subject
Marketing
Reference41 articles.
1. Understanding retail branding: Conceptual insights and research priorities;Ailawadi;Journal of Retailing,2004
2. Adding bricks to clicks: Predicting the patterns of cross-channel elasticities over time;Avery;Journal of Marketing,2012
3. The process of trust formation in e-business: Insights from case studies of two small firms;Banerjee;Journal of Business-to-Business Marketing,2014
4. Will you miss me if I am leaving? Unexpected market withdrawal of Norwegian Joy and customer satisfaction;Chen;Tourism Management,2020
5. Antecedents of taiwanese adolescents’ purchase intention toward the merchandise of a celebrity: The moderating effect of celebrity adoration;Chiou;The Journal of Social Psychology,2005
Cited by 4 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Optimal channel selection considering price competition and information sharing under demand uncertainty;Industrial Management & Data Systems;2024-03-13
2. Optimal channel strategy for an e-seller: Whether and when to introduce live streaming?;Electronic Commerce Research and Applications;2024-01
3. The Cross-Channel Effects of In-Store Customer Experience in the Case of Omnichannel Fashion Retailing in Finland;36th Bled eConference – Digital Economy and Society: The Balancing Act for Digital Innovation in Times of Instability: June 25 – 28, 2023, Bled, Slovenia, Conference Proceedings;2023-12-12
4. How Do Influencers Moderate Purchase Motives? An Application of S-O-R Model to Assess the Effects of Reviewers’ Rating on Online Purchase;Journal of Promotion Management;2023-05-30
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3