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The influence of sound logo instruments on brand personality perceptions: An investigation of brand ruggedness and sophistication

  • Published:2023-02 Issue: Volume:156 Page:113531
  • ISSN:0148-2963
  • Container-title:Journal of Business Research
  • language:en
  • Short-container-title:Journal of Business Research

Author:

Puligadda Sanjay,VanBergen Noah

Publisher

Elsevier BV

Subject

Marketing

Reference70 articles.

1. Brand equity & advertising: Advertising's role in building strong brands;Aaker,1993

2. Dimensions of Brand Personality;Aaker;Journal of Marketing Research,1997

3. Are music instrument gender associations changing?;Abeles;Journal of Research in Music Education,2009

4. Audiovisual correspondence between musical timbre and visual shapes;Adeli;Frontiers in Human Neuroscience,2014

5. When consumers love their brands: Exploring the concept and its dimensions;Albert;Journal of Business Research,2008

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