Forecasting new product trial with analogous series-Reference-Cited by-同舟云学术

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Forecasting new product trial with analogous series

Published:2015-08 Issue:8 Volume:68 Page:1732-1738
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Wright Malcolm J.,Stern Philip

Publisher

Elsevier BV

Subject

Marketing

Reference21 articles.

1. Standards and practices for forecasting;Armstrong,2001

2. Golden rule of forecasting: Be conservative;Armstrong;Journal of Business Research,2015

3. Good empirical generalizations;Barwise;Marketing Science,1995

4. Empirical generalizations and marketing science: A personal view;Bass;Marketing Science,1995

5. The bias bias;Brighton;Journal of Business Research,2015

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