Increasing sample size compensates for data problems in segmentation studies
Author:
Funder
Australian Research Council (ARC)
Austrian Science Fund (FWF)
Publisher
Elsevier BV
Subject
Marketing
Reference70 articles.
1. The four faces of the Hispanic consumer: An acculturation-based segmentation;Alvarez;Journal of Business Research,2014
2. Recovering and profiling the true segmentation structure in markets: and empirical investigation;Andrews;International Journal of Research in Marketing,2003
3. Retention of latent segments in regression-based marketing models;Andrews;International Journal of Research in Marketing,2003
4. Customer satisfaction cues to support market segmentation and explain switching behavior;Athanassopoulos;Journal of Business Research,2000
5. Using the Theory of Satisficing to Evaluate the Quality of Survey Data;Barge;Research in Higher Education,2012
Cited by 90 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Unlocking hidden market segments: A data-driven approach exemplified by the electric vehicle market;Expert Systems with Applications;2024-11
2. Machine learning identifies clusters of the normal adolescent spine based on sagittal balance;Spine Deformity;2024-08-21
3. Decentralising Airbnb: Testing the acceptability of blockchain-based sharing economy systems;Tourism Management;2024-06
4. Identifying segment-specific barriers to ordering environmentally sustainable plant-based meat dishes in restaurants;Journal of Sustainable Tourism;2024-04-22
5. Exploring AI Adoption Dynamics and Entrepreneurial Orientation in Czech Chemical SMEs: A Pilot Study Perspective;Scientific Papers of the University of Pardubice, Series D: Faculty of Economics and Administration;2024-03-13
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3