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Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information

  • Published:2014-05 Issue:5 Volume:67 Page:874-881
  • ISSN:0148-2963
  • Container-title:Journal of Business Research
  • language:en
  • Short-container-title:Journal of Business Research

Author:

Hernandez José Mauro C.,Han Xiaoqi,Kardes Frank R.

Publisher

Elsevier BV

Subject

Marketing

Reference29 articles.

1. Multiple regression: Testing and interpreting interactions;Aiken,1991

2. Dimensions of consumer expertise;Alba;Journal of Consumer Research,1987

3. Foundations of information integration theory;Anderson,1981

4. Price and brand names as indicators of quality dimensions for consumer durables;Brucks;Journal of the Academy of Marketing Science,2000

5. Heuristic versus systematic information processing and the use of source versus message cues in persuasion;Chaiken;Journal of Personality and Social Psychology,1980

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