Effects of big data analytics and traditional marketing analytics on new product success: A knowledge fusion perspective-Reference-Cited by-同舟云学术

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Effects of big data analytics and traditional marketing analytics on new product success: A knowledge fusion perspective

Published:2016-05 Issue:5 Volume:69 Page:1562-1566
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Xu Zhenning,Frankwick Gary L.,Ramirez Edward

Publisher

Elsevier BV

Subject

Marketing

Reference32 articles.

1. 1st Workshop on automated knowledge based construction (AKBC).;AKBC,2010

2. Perspective: Complexity theory and organization science;Anderson;Organization Science,1999

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