Making tough decisions competently: Assessing the value of product portfolio planning methods, devil’s advocacy, group discussion, weighting priorities, and evidenced-based information-Reference-Cited by-同舟云学术

Making tough decisions competently: Assessing the value of product portfolio planning methods, devil’s advocacy, group discussion, weighting priorities, and evidenced-based information

Published:2016-08 Issue:8 Volume:69 Page:2849-2862
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

de Villiers Rouxelle,Woodside Arch G.,Marshall Roger

Publisher

Elsevier BV

Subject

Marketing

Reference111 articles.

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