From new-product development to commercialization through networks

Author:

Aarikka-Stenroos Leena,Sandberg Birgitta

Funder

Foundation for Economic Education

Publisher

Elsevier BV

Subject

Marketing

Reference50 articles.

1. Dyadic business relationships within a business network context;Anderson;J Market,1994

2. User and third-party involvement in developing medical equipment innovations;Biemans;Technovation,1991

3. Managing networks in the knowledge-driven economy;Bullinger;Int J Prod Res,2004

4. Marketing communication strategies in support of product launch: an empirical study of Taiwanese high-tech firms;Chen;Ind Market Manage,2007

5. The innovator's dilemma. When new technologies cause great firms to fail;Christensen,1997

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