A comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best

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A comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best–worst scaling

Published:2008-09 Issue:9 Volume:61 Page:903-911
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Louviere Jordan J.,Islam Towhidul

Publisher

Elsevier BV

Subject

Marketing

Reference37 articles.

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3. Experimental analysis of choice;Carson;Mark Lett,1994

4. Choice-based approach for large numbers of attributes;Chrzan;Mark News,1995

5. Marketing research: methodological foundations;Churchill,1986

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