The relevance of fit in a cause–brand alliance when consumers evaluate corporate credibility-Reference-Cited by-同舟云学术

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The relevance of fit in a cause–brand alliance when consumers evaluate corporate credibility

Published:2007-05 Issue:5 Volume:60 Page:447-453
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Lafferty Barbara A.

Publisher

Elsevier BV

Subject

Marketing

Reference28 articles.

1. Consumer evaluations of brand extensions;Aaker;J Mark,1990

2. The Social Psychology of Consumer behaviour;Bagozzi,2002

3. Organizing successful co-marketing alliances;Bucklin;J Mark,1993

4. Effects of self-referencing on persuasion;Burnkrant;J Con Res,1995

5. Reputation;Fombrun Charles,1996

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