Exploring origins of ethical company/brand perceptions — A consumer perspective of corporate ethics-Reference-Cited by-同舟云学术

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Exploring origins of ethical company/brand perceptions — A consumer perspective of corporate ethics

Published:2010-03 Issue:3 Volume:63 Page:255-262
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Brunk Katja H.

Publisher

Elsevier BV

Subject

Marketing

Reference52 articles.

1. Philosophy and ethical consumption;Barnett,2005

2. Corporate associations and consumer product responses: the moderating role of corporate brand dominance;Berens;J Mark,2005

3. Qualitative research methods for the social sciences;Berg,2006

4. The influence of corporate messages on the product portfolio;Biehal;J Mark,2007

5. Social responsibility of the businessman;Bowen,1953

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