Redefining social marketing with contemporary commercial marketing definitions-Reference-Cited by-同舟云学术

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Redefining social marketing with contemporary commercial marketing definitions

Published:2010-02 Issue:2 Volume:63 Page:147-153
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Dann Stephen

Publisher

Elsevier BV

Subject

Marketing

Reference45 articles.

1. Thunder and lightning and rain: a Latino/Hispanic diabetes media awareness campaign;Almendarez;Family and Community Health,2004

2. American Marketing Association. Definition. Marketing news. September 15. 2004: 4.

3. American Marketing Association. Definition of marketing. Marketing news. Jan 15. 2008: 28–29.

4. Marketing social change: changing behavior to promote health;Andreasen,1995

5. Social marketing in the 21st century;Andreasen,2006

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