Race and attitude formation in HIV/Aids fear advertising-Reference-Cited by-同舟云学术

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Race and attitude formation in HIV/Aids fear advertising

Published:2010-02 Issue:2 Volume:63 Page:121-125
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Terblanche-Smit Marlize,Terblanche Nic S.

Publisher

Elsevier BV

Subject

Marketing

Reference30 articles.

1. The South African National HIV Survey;Avert,2005

2. Prevention through fear?;Barth,2000

3. Fear appeal effects in the field: a segmentation approach;Burnett;J Mark Res,1979

4. Fear appeals to segments only;Burnett;J Advert Res,1980

5. Gender, race and class in media: a text-reader;Dines,1995

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4. The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS;International Review on Public and Nonprofit Marketing;2021-10-23

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