Measuring nonprofit marketing strategy performance: the case of museum stores

Author:

Mottner Sandra,Ford John B.

Publisher

Elsevier BV

Subject

Marketing

Reference53 articles.

1. Museums in motion;Alexander,1996

2. Museums for a new century: a report of the Commission on Museums for a New Century;American Association of Museums,1984

3. American Association of Museums. About AAM, 2000 [online]. Available at http://www.aam-us.org.

4. The official museum directory;American Association of Museums,2001

5. A challenge to modern museum management: meshing mission and market;Ames;Int. J. Mus. Manage. Curatorship,1988

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