Author:
O'Cass Aron,Pecotich Anthony
Reference35 articles.
1. How broad should the marketing concept be?;Arndt;J. Mark,1978
2. The determinants of satisfaction for a high involvement product: Three rival hypotheses and their implications in the health care context;Barber,1986
3. Consumer behavior as risk-taking;Bauer,1960
4. External search effort: an investigation across several product categories;Beatty;J. Consum. Res,1987
5. A theoretical model for the study of product importance perceptions;Bloch;J. Mark,1983
Cited by
76 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献