Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power-Reference-Cited by-同舟云学术

Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power

Published:2016-12 Issue:12 Volume:69 Page:5597-5610
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Cacciolatti Luca,Lee Soo Hee

Publisher

Elsevier BV

Subject

Marketing

Reference87 articles.

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5. Is the resource-based “view” a useful perspective for strategic management research? Yes;Barney;Academy of Management Review,2001

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