Factors for success in online social networks: An fsQCA approach-Reference-Cited by-同舟云学术

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Factors for success in online social networks: An fsQCA approach

Published:2016-11 Issue:11 Volume:69 Page:5261-5264
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Mozas-Moral Adoración,Bernal-Jurado Enrique,Medina-Viruel Miguel Jesús,Fernández-Uclés Domingo

Publisher

Elsevier BV

Subject

Marketing

Reference40 articles.

1. Measuring influence on Twitter;Anger,2011

2. Qualitative comparative analysis (QCA) as an approach;Berg-Schlosser,2009

3. Human resource characteristics and e-business: an fsQCA analysis;Bernal,2015

4. Marketing aspects of social networks;Bilos;Ekonomska Istraživanja,2012

5. Online consumer review: Word-of-mouth as a new element of marketing communication mix;Cheng;Management Science,2008

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