Exploring organizational propensity toward inbound–outbound marketing techniques adoption: The case of pure players and click and mortar companies

Author:

Bleoju Gianita,Capatina Alexandru,Rancati Elisa,Lesca Nicolas

Publisher

Elsevier BV

Subject

Marketing

Reference22 articles.

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2. Conjoint analysis of drivers and inhibitors of e-commerce adoption;Chaparro-Peláez;Journal of Business Research,2015

3. Building internet capabilities in SMEs. Logistics information management, 13(6), 353–361.Chung, M., & Woodside, A. G (2012). Causal recipes sufficient for identifying market gurus versus mavens;Chapman,2000

4. Causal recipes sufficient for identifying market gurus versus mavens;Chung;Fuzzy methods for customer relationship management and marketing: Applications and classification,2012

5. Building better causal theories: A fuzzy set approach to typologies in organization research;Fiss;Academy of Management Journal,2011

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