The local brand representative in reseller networks
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference84 articles.
1. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997
2. Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture;Alden;The Journal of Marketing,1999
3. On the evaluation of structural equation models;Bagozzi;Journal of the Academy of Marketing Science,1988
4. Statistical power with group mean as the unit of analysis;Barcikowski;Journal of Educational and Behavioral Statistics,1981
5. Crunch time for small wineries without market focus?;Beverland;International Journal of wine marketing,2000
Cited by 7 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Managing brand preferences of resellers;Industrial Marketing Management;2022-05
2. Brand Experience, Its Antecedent and Effects on Brand Loyalty in the Mediation of Brand Attitude and Brand Preference: A Research on the Online TV Streaming Platforms;Türkiye İletişim Araştırmaları Dergisi/26306220;2021-11-26
3. Fly me to the moon: from corporate branding orientation to retailer preference and business performance;International Journal of Contemporary Hospitality Management;2021-11-03
4. Factors influencing food consumption satisfaction and purchase decisions of restaurant consumers;Cogent Business & Management;2021-01-01
5. Localization of computer-mediated communication and corporate impression on online communities;Internet Research;2019-08-05
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3