Brand activism and the consequence of woke washing
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference86 articles.
1. Effective messaging strategies to increase brand love for sociopolitical activist brands;Ahmad;Journal of Business Research,2022
2. The impact of perceived corporate social responsibility on consumer behavior;Becker-Olsen;Journal of Business Research,2006
3. Leading from different psychological distances: A construal-level perspective on vision communication, goal setting, and follower motivation;Berson;The Leadership Quarterly,2015
4. Constructive consumer choice processes;Bettman;Journal of Consumer Research,1998
5. Dual nature of cause-brand fit: Influence on corporate social responsibility consumer perception;Bigné;European Journal of Marketing.,2012
Cited by 10 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Taking a stand or standing aside? How to conceptualize the emerging phenomenon of university activism;The International Journal of Management Education;2024-11
2. Drivers and mechanisms of consumer attitudes toward global brand activists: a mediated approach;International Marketing Review;2024-09-02
3. The thousand faces of beauty: How credible storytelling unlocks disability representation in inclusive luxury fashion branding;Journal of Business Research;2024-08
4. Effectiveness of femvertising communications on social media: how brand promises and motive attributions impact brand equity and endorsement outcomes;Corporate Communications: An International Journal;2024-07-17
5. Power from words: The influence of brand activism message framing on consumer purchase intention;Psychology & Marketing;2024-07-12
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3