Methodological approaches to cross-cultural/national research in advertising: A review of scholarship published between 1995 and 2022-Reference-Cited by-同舟云学术

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Methodological approaches to cross-cultural/national research in advertising: A review of scholarship published between 1995 and 2022

Published:2023-11 Issue: Volume:167 Page:114176
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Ford John,West Douglas^ORCID,Koorank Beheshti Mohammadali^ORCID,Luong Vinh

Publisher

Elsevier BV

Subject

Marketing

Reference18 articles.

1. Empirical research in international marketing: 1976–1982;Albaum;Journal of International Business Studies,1984

2. Methodological issues in cross-cultural research: An overview and recommendations;Buil;Journal of Targeting, Measurement and Analysis for Marketing,2012

3. Methodological considerations in cross-national consumer research;Green;Journal of international business studies,1976

4. Culture's Consequences: International Differences in Work-Related Values;Hofstede,1984

5. Content Analysis in Consumer Research;Kassarjian;Journal of Consumer Research,1977

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Role of Culture in Consumer Marketing: Thematic Trajectories and Theoretical Roots;Journal of Creative Communications;2023-12-18

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