A Brief History of Service Innovation: The evolution of past, present, and future of service innovation
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference206 articles.
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4. Let us talk about something: The evolution of e-WOM from the past to the future;Akbari;Journal of Business Research,2022
5. Enhancing value co-creation behaviour in digital peer-to-peer platforms: An integrated approach;Alqayed;International Journal of Hospitality Management,2022
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